CMO Summit | May 17, 2016 | New York, NY, USA



Targeted Advertising Meets Social Media

Think Tank - 3:10 pm - 3:40 pm

In the past year, Facebook, Linkedin and Twitter have made strides in improving their targeted advertising technology. Each platform is developing unique capabilities to help us reach audiences and clients in ways advertisers have never been able to before. As a result, marketers aiming to maximize their media spend can anticipate much higher returns on investment from the social media channel than ever before. Join us to walk through a case study within a B2B professional services company and exchange new ideas on audience targeting for social media.


  • Learn how to identity and target top influencers with Twitter ads
  • Learn the two types of audiences in Facebook that drive the highest conversions
  • Understand the value of Linkedin ads for B2B and professional services
  • Find local audiences quickly on any platform
  • Understand the analytics and reporting available
  • Discover how to connect your email communication and website through social ads
  • Share success stories and discuss targeting challenges with your peers

Presented by:

Whitney Parker Mitchell, CEO & Founder, Beacon Digital Marketing View details


Leonard Navarro, Global Director of Marketing (CMO), Clutch Group View details