In the past year, Facebook, Linkedin and Twitter have made strides in improving their targeted advertising technology. Each platform is developing unique capabilities to help us reach audiences and clients in ways advertisers have never been able to before. As a result, marketers aiming to maximize their media spend can anticipate much higher returns on investment from the social media channel than ever before. Join us to walk through a case study within a B2B professional services company and exchange new ideas on audience targeting for social media.
Whitney Parker Mitchell, CEO & Founder, Beacon Digital Marketing
Leonard Navarro, Global Director of Marketing (CMO), Clutch Group